Denmark16th May 2024•5 minute read
Four Danish consumer trends you need to know about in 2024
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What shapes our consumption and habits right now?
Our consumer behaviour is constantly evolving. We live in a world marked by uncertainty and changes - which influences our approach to life and daily routines. This is not only reflected in our media consumption and shopping habits but also by our self-perception and identity. Download our free Trend Report below and learn more about the four trends that are affecting your marketing right now.
Trend #1 Do Not Disturb
Daily life is digital – to such an extent that we have begun to challenge digitalisation and long for a break. But how does your brand reach consumers if they turn off the screen?
Trend #2 Climate Burnout
Climate change is one of our biggest concerns. But it's difficult to live in an eco-friendly way. What can your brand do to assist the consumers and secure a place in the hearts of the environmentally conscious?
Trend #3 Golden Generation
The elderly population is increasing. But we don't dial down on life just because our age is increasing – and this places new demands on brands that want to be in tune with the golden generation.
Trend #4 Next Gen Creators
Influencers – creators – are the superstars of our time. And especially the young place great trust in them. How should your brand work with influencers in a future characterized by new niches and AI?
Would you like to hear more about the four trends or book a presentation?
Are you interested in booking a trend presentation, or would you like to hear more about trends and our work with target groups and consumer insights? Then please do reach out to us:
CEO, Tina Gretlund: [email protected]
Senior Insight & Strategy Lead, Lise Heiselberg: [email protected]
Analytics & Insights Director, Per Vesterbæk: [email protected]
