Our breakthrough work

With Allan on the team, Danske Spil has gained a foothold among Danish football fans – and secured a place in their community.

Since it was first introduced to the world over 50 years ago, the Adidas Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers.

In a world of endless possibilities, every Google search is a potential sale. But how do you capture attention in less than a second?

Circle K needs to expand its services to compete globally. We developed a digital strategy using Dynamic Creative Optimization (DCO) for personalized advertising. This has significantly boosted sales, and nationwide implementation could lead to a substantial increase in transactions and net revenue.

It all starts with an important insight: In collaboration with Amazon, we discovered that cat owners in Sweden are 30% more active on Twitch than the average consumer. An insight that surprised us so much, we had to take action on it. It also turned out that a full 18% of Swedish Twitch users expressed interest in buying 'pet food' on e-retail platforms.

The energy and utility industry consists of many similar players who, due to low consumer involvement, almost all focus on communicating price and offers.