EssenceMediacom wins 22 trophies at Festival of Media Asia Pacific Awards

EssenceMediacom has won six Gold medals as part of a total haul of 22 winners at the 2024 Festival of Media Asia Pacific Awards.

Topping the list was 1982 Sprite from China, which won Gold in Best Use of Social Media as well as Best Viral Campaign. It also picked up a Silver in the Best Local Execution of a Global Brand category.

The campaign turned a classic meme into reality with fine-wine style executions for the brand, including a the first ever live auction of a Sprite and tastings of 1982 Sprite in shopping malls, among other locations.

Other Gold Winners from China included Stay Cool When the World Cup Heats Up, also for Sprite, and Taste the Future with Coca-Cola Creations Y3000, which won the Best Partnership category. The former also picked up a Bronze for Best Use of Data, while the latter landed a Silver for Best Use of Technology.

India picked up a Gold for best Music Marketing Campaign with Coke: Your Stage, Your Story, with Australia accounting for the final top prize with Launching a Paper, to make Driving Safer. The latter also landed a Bronze for Best Use of Publishing.

Other Silver winners included Ariel (India), Coca-Cola (China), Toofani (India), Pantene (Indonesia) and Authentic Tea House (China), with Bronze winners coming from Anlene (Philippines), Barbie (Australia), Schweppes (India), My Dog (Australia), Sprite (China) and Coca-Cola (China).

“I’m delighted to see so many of our breakthroughs being honoured at this year’s Festival of Media Asia Pacific Awards. We’ve created amazing work that has delivered outstanding results for our clients and this recognition for our teams across the region is very well deserved,”

Rupert McPetrie, APAC CEO at EssenceMediacom.

The full list of winners is as follows:

Gold Winners

• Best Use of Social Media | 1982 Sprite: A Meme Come True - Sprite, China

• Best Viral Campaign | 1982 Sprite: A Meme Come True - Ariel, China

• Best Music Marketing Campaign | Coke Studio: Your Stage, Your Story - Coca-Cola, India

• Best Distribution and Amplification of Content | Launching a paper, to make driving safer - Department of Transport and Main Roads, Australia

• Best Use of Real-time Marketing | Stay Cool When the World Cup Heats Up - Sprite, China

• Best Partnership | Taste the Future with Coca-Cola Creations Y3000 - Coca-Cola, China

Silver Winners

• Best Local Execution of a Global Brand | 1982 Sprite: A Meme Come True - Sprite, China

• Best Response Campaign | Ariel ‘See the Signs, Share The Load’ - Ariel, India

• Best Use of Social Media | Coke Gives China’s Icons an Uplifting Break - Coca-Cola, China

• Best ecommerce Campaign | Jab Bhi Khaao Biryani, Make it Toofani with Thums Up - Toofani India

• Best Viral Campaign | PANTENE #NOMORESETENGAHSETENGAH - Pantene, Indonesia

• The ROI Award | Slow Down to Taste the Sweetness with Authentic Tea House, Authentic Tea House, China

• Best Use of Technology | Taste the Future with Coca-Cola Creations Y3000, Coca-Cola, China

Bronze Winners

• Best Use of Real-time Marketing | Anlene "Age is No Limit" Agility Campaign - Anlene, Philippines

• The Creative Use of Media Award | Barbie: Painting Australia PINK - Barbie, Australia

• Best ecommerce Campaign | Every party begins with a Schweppes - Schweppes, India

• Best Use of Publishing | Launching a paper, to make driving safer - Department of Transport and Main Roads - Australia

• Best Response Campaign | My Dog®: Dogs and Pubs are better together - My Dog, Australia

• Best Use of Data | Stay Cool When the World Cup Heats Up - Sprite, China

• Best Local Execution of a Global Brand | Taste the Future with Coca-Cola Creations Y3000 - Cola-Cola, China

• Best Music Marketing Campaign | The Coolest Music to Beat the Summer Heat! - Sprite, China

• Best Use of Data | The Real Magic of Data Fusion Brings Real Results - Cola-Cola, China