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EM FOMG Shortlist

EssenceMediacom tops Festival of Media Global Awards 2023 shortlist

EssenceMediacom has topped the shortlist for the Festival of Media Global Awards with 68 nominations - a new record for the competition.

25 campaigns on behalf of 22 brands across nine countries have been recognised as world-class and will go into the final round of judging, with the winners announced on Thursday 1st June.

This is the first awards competition entered by GroupM’s newest and largest agency, where MediaCom has performed brilliantly in recent history, winning Agency Network of the Year for the last three consecutive years.

Among the nominations, eBay’s Pre-Loved Island campaign from the UK, which saw eBay turn Love Island - the world’s most popular dating show, synonymous with cheap clothes – into Pre-Loved Island…a celebration of sustainable clothing, pick up seven shortlists.

The UK accounted for 34 of the network’s 68 shortlists, making it the most celebrated agency globally at the show.

Additionally, adidas – Ozworld, in which the brand reached out to GenZ and showed them the true power and potential of the metaverse, has six nominations and Whisper India – The Missing Chapter, where we set out to educate and promote the use of sanitary napkins and normalise the conversation of periods, was shortlisted four times,

Our Ad-Jacking in France on behalf of Uber Eats, where we took over France’s biggest ad break to remind people that Uber Eats was the place to order a takeaway and showcased its non-takeaway offer, has five nominations.

Nick Lawson, Global CEO of EssenceMediacom, said:

“What makes this achievement remarkable is the breadth of shortlists across our global network and global client base. From big international advertisers, like P&G, to local organizations like Containers Exchange in Australia, I’m so pleased that we are delivering the kind of breakthroughs that make a real difference to our clients and communities right across the world.”

Full list of EssenceMediacom nominations:

Campaign

Category

Country

Client

#Gametok

Best Launch or Relaunch Campaign

USA

Playstation

#Gametok

Best Use of Talent

USA

Playstation

#Gametok

Collaboration Award

USA

Playstation

#SheProposed

Best Branded Content

USA

Zales

#SheProposed

Best Event or Experiential Campaign

USA

Zales

adidas Originals 2022 OZWORLD Campaign

Best Event or Experiential Campaign

China

adidas Originals

Airtel Metaplex

Best Campaign for a Local Brand

India

Airtel Xstream

Alienware: Leveling the playing field in gaming

Collaboration Award

Australia

Alienware

Alienware: Leveling the playing field in gaming

Inclusive Campaign of the Year

Australia

Alienware

Bose – Sound Escape – (21 Savage x Complex x Oseanworld)

Best Integrated Campaign

USA

Bose

Cancer Research UK, Race for Life Campaign 2022

Best Use of Data Award

UK

Cancer Research UK

Caturday nights with Dine

Best Local Execution of a Global Brand

Australia

Dine

eBay Dream Transfer

Best Use of Talent

UK

eBay

eBay Dream Transfer

New - Best Use of Sport

UK

eBay

eBay Pimp My Ride

Best Branded Content

UK

eBay

eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner)

Brand Bravery Award

UK

eBay

eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner)

Best Integrated Campaign

UK

eBay

eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner)

Best Response Campaign

UK

eBay

eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner)

Best Use of Real-time Marketing

UK

eBay

eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner)

Best Use of TV & Cinema

UK

eBay

eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner)

Collaboration Award

UK

eBay

eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner)

New - Best ecommerce Campaign

UK

eBay

Hope Reef

Best Campaign for a Celebration, Observance or Awareness Day

UK

Mars Pet

Hope Reef

Best Communications Strategy

UK

Mars Pet

Hope Reef

Best Distribution and Amplification of Content

UK

Mars Pet

Hope Reef

Best Use of Out of Home

UK

Sheba

Hope Reef

Brand Bravery Award

UK

Mars Pet

I.T. Squad

Best Branded Content

USA

Dell

Native Sportscasters

Best Local Execution of a Global Brand

Mexico

Corona

Native Sportscasters

Best Use of Audio

Mexico

Corona

Native Sportscasters

Inclusive Campaign of the Year

Mexico

Corona

Native Sportscasters

New - Best Use of Sport

Mexico

Corona

Ode to the Hotheads

New - The ROI Award

Netherlands

Monopoly

Ozworld

Best Campaign for a Celebration, Observance or Awareness Day

UK

adidas

Ozworld

Best Distribution and Amplification of Content

UK

adidas

Ozworld

Best Engagement Strategy

UK

adidas

Ozworld

Best Use of Online

UK

adidas

Ozworld

Best Use of Technology

UK

adidas

Re-Programming Programmatic for Metrics That Matter

New - Better Media Practice Award

UK

MPB

Take Me Home This Tet, Bia Saigon (copy)

Best Distribution and Amplification of Content

Viet Nam

Bia Saigon

Tesco Together This Ramadan

Best Campaign for a Celebration, Observance or Awareness Day

UK

Tesco

Tesco Together This Ramadan

Best Response Campaign

UK

Tesco

Tesco Together This Ramadan

Best Use of Out of Home

UK

Tesco

Tesco Together This Ramadan

Best Use of Real-time Marketing

UK

Tesco

Tesco Together This Ramadan

The Creative Use of Media Award

UK

Tesco

Tesco Voice of the Checkout

Best Engagement Strategy

UK

Tesco

Tesco Voice of the Checkout

Best Use of Mobile

UK

Tesco

Tesco Voice of the Checkout

Best Use of Social Media

UK

Tesco

Tesco Voice of the Checkout

New - Best Viral Campaign

UK

Tesco

The Ad Jacking

Best Branded Content

France

Uber Eats

The Ad Jacking

Best Communications Strategy

France

Uber Eats

The Ad Jacking

Best Local Execution of a Global Brand

France

Uber Eats

The Ad Jacking

Best Use of TV & Cinema

France

Uber Eats

The Ad Jacking

Brand Bravery Award

France

Uber Eats

The Missing Chapter

Best Campaign led by Cause

India

Whisper

The Missing Chapter

Best Communications Strategy

India

Whisper

The Missing Chapter

Best Local Execution of a Global Brand

India

Whisper

The Missing Chapter

Best Response Campaign

India

Whisper

The World's First Interactive, Shoppable 3D Billboard

Best Use of Out of Home

UK

Subway

Trash into Cash

Best Campaign for a Local Brand

Australia

Containers Exchange

Trash into Cash

Best Launch or Relaunch Campaign

Australia

Containers Exchange

Trash into Cash

Best Use of Data Award

Australia

Containers Exchange

UEFA Women's Champions League Sponsorship

Collaboration Award

UK

adidas

UEFA Women's Champions League Sponsorship

New - Best Use of Sport

UK

adidas

XOA XOA Village

Best Branded Content

Viet Nam

Bepanthen

XOA XOA Village

Best Engagement Strategy

Viet Nam

Bepanthen

XOA XOA Village

New - Best Viral Campaign

Viet Nam

Bepanthen

XOA XOA Village

New - The ROI Award

Viet Nam

Bepanthen