Four Danish consumer trends you need to know about in 2024

What shapes our consumption and habits right now?

Our consumer behaviour is constantly evolving. We live in a world marked by uncertainty and changes - which influences our approach to life and daily routines. This is not only reflected in our media consumption and shopping habits but also by our self-perception and identity. Download our free Trend Report below and learn more about the four trends that are affecting your marketing right now.

Trend #1 Do Not Disturb

Daily life is digital – to such an extent that we have begun to challenge digitalisation and long for a break. But how does your brand reach consumers if they turn off the screen?

Trend #2 Climate Burnout

Climate change is one of our biggest concerns. But it's difficult to live in an eco-friendly way. What can your brand do to assist the consumers and secure a place in the hearts of the environmentally conscious?

Trend #3 Golden Generation

The elderly population is increasing. But we don't dial down on life just because our age is increasing – and this places new demands on brands that want to be in tune with the golden generation.

Trend #4 Next Gen Creators

Influencers – creators – are the superstars of our time. And especially the young place great trust in them. How should your brand work with influencers in a future characterized by new niches and AI?

Would you like to hear more about the four trends or book a presentation?

Are you interested in booking a trend presentation, or would you like to hear more about trends and our work with target groups and consumer insights? Then please do reach out to us:

CEO, Tina Gretlund: [email protected]

Senior Insight & Strategy Lead, Lise Heiselberg: [email protected]

Analytics & Insights Director, Per Vesterbæk: [email protected]